Dark colors can give siding, window profiles and other exterior building products a strong, premium appearance. But outdoor exposure also creates a demanding environment for color performance.
Heat, sunlight and moisture can accelerate weathering, particularly in darker shades that absorb more heat than lighter colors. Over time, this can affect appearance, durability and the long-term performance expected from exterior building products.
In this edition of Technical Insights, Holland Colours’ R&D Chemist Emily Fisher explains why dark colors face greater weatherability challenges outdoors and how the right color technology can help improve long-term performance.
The video explores:
Emily Fisher is an R&D Chemist at Holland Colours, specializing in coloration and long-term outdoor performance for Building & Construction applications. Her work focuses on developing color solutions that combine strong aesthetics with the durability required for exterior use.