Segment Marketer

• Segment research as a base for value proposition together with commercial team / product market management. Strategic guidance on crafting compelling value propositions, and market Activation plans. Analyze competitive activities to determines HCA's competitive position. Architect and execute launch and marketing roadmap/plan. Development of online/offline sales materials;

• Develop marketing plan per segment. Development of campaign content, ensuring every piece is meticulously crafted to guide prospects through the buyer's journey. Create comprehensive multi-channel campaigns for new and existing customers. Monitor campaign performance metrics, making real-time, data-driven adjustments; 

• Marketing and communication initiatives in the lead-up to and during industry fairs & events (landing page, advertising invitations, campaign, social content etc.). Craft and convey the messaging for our booth. Supervise the ideation, design, and production of sales and promotional materials. Development of insightful content and innovative sales tools tailored for new product introduction;

• Create in-depth research pieces for content pillar pages in conjunction with technical team. Create and design new (digital) ad campaigns including copy and creatives based on the platform and specific campaign. Manage campaign strategy and targeting for each campaign and its corresponding segment / target. Coordinate with relevant sales team for lead follow up process and feedback loop. Building and maintaining a good relationship with media/event parties and platforms per segment. Writing and distributing content for (online) media parties. Training and helping colleagues to share our story and to have an active brand ambassador role within their segment (using LinkedIn, visiting events etc.)

• Creativity
  Come up with initial solutions for problems related to the job. Also invents new ways of working to replace the current way of working;
  
  
• Organize own work
  Set objectives, priorities and timings effectivly. Identify resources and activities to achieve certain objectives;
  
  
• Drive for results
  

  Focused on achieving results. Determine a pragmatic way to effectively achieve results and identify related actions and available time and resources to achieve these goals;

• Teamwork
  Actively contributes to achieving common goals. Promotes communication. Smoothly shares information with others. Supports others.

• Bachelor level in Digital Marketing or Communication;
• 5+ years of marcom experience in a B2B environment;
• You have a perfect command of Dutch and English, spoken en written;
• Proven track record with inbound/online marketing & lead generation;
• Perfect mastery of online marcom tools;
• Self-starter who continuously want to improve.

We offer an independent, challenging position for 40 hours a week in an international environment, with market conditions of employment and sufficient room for personal development and growth opportunities. 

A competitive salary commensurate with education and experience. Our employment conditions package is diverse and includes, among other things, an end-of-year bonus, profit sharing and shares.

The Holland Colours culture has the following core values: Accountability, Teamwork, Proactiveness, Responsibility and Competence.