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HCA presents
our strategy
Holland Colours' 400+ employee-owners prioritize personal service. In order to grow and
remain a strong and healthy company, we're adopting a new strategy.
Purpose, mission and vision
Our Purpose – the reason we exist – plus our Mission, our Vision and our Core Values guide how we work together as a team toward a common goal, as colleagues and for our clients.
- Purpose: Finding a Better Way by Working Together
The primary aim of finding a better way is to benefit our customers and the environment. Process and outcome are equally important. We continuously ask the question: “Is there a better way?” We challenge ourselves to deliver better solutions in all aspects of the business and operations. We are convinced that collaboration and teamwork are the basis for success. - Mission: Co-designing Innovative Solutions for a Sustainable Industry
We focus our efforts and resources on those challenges that contribute to a sustainable industry (i.e., our core segments and chosen fields of innovation). We do this through the concept of partnership and generally avoid purely transactional relationships. Through collaboration with customers, suppliers and partners, we develop solutions that help the plastics industry to become more sustainable. - Vision: To Be the Best Custom Solution and Service Provider
By 2035, the majority of our products – 70% – will be considered to be sustainable. In addition, we bring innovation to the market and act as a responsible partner to our customers through our service propositions, product stewardship efforts and support for high international quality, safety and sustainability standards and regulations. In our chosen segments, most customers are both service-oriented and ‘best fit.’
Finding a better way by working together.
The primary aim of finding a better way is to benefit our customers and the environment. Process and outcome are equally important. We continuously ask the question: ‘is there a better way’?
We are not satisfied with a solution that is good enough. We challenge ourselves to deliver better solutions in all aspects of the business and operations.
We are deeply convinced that collaboration and teamwork are the basis for success. We collaborate within our organization and with our business partners.
Co-designing innovative solutions for a sustainable industry.
We focus our efforts and resources on those challenges that contribute to a sustainable industry. We do this through the concept of partnership and generally avoid purely transactional relationships. Through collaboration with customers as well as suppliers and partners, we develop solutions that help the plastics industry become more sustainable.
To be the best custom solution and service provider.
By 2035, the majority of our products – 70% – will be considered to be sustainable. By far the biggest share of the products that we develop, produce and sell match this qualification.
Our high level of responsibility is visible through our service propositions, product stewardship efforts and compliance to high international quality, safety and sustainability standards and regulations.
Accelerate to win
In the 2022/2023 Annual Report, we introduced our renewed strategy, Accelerate to Win, starting in 2024.
In response to growing volatility, uncertainty, complexity and ambiguity, the strategy includes an annual review process to reflect execution experience and changing market dynamics.
We continue to protect and extend our global market positions in Packaging, Building & Construction and Coatings & Sealants.
Our strategy is centered around three goals and four enablers:
Goals:
- Outpacing Market Growth: Protect and extend global market positions in Packaging, Building & Construction, and Coatings & Sealants. Focus on customer and product development, PET recycling solutions, and targeted growth initiatives in selected markets.
- Increasing Efficiency: Pursue continuous productivity improvements to strengthen our competitiveness and commercial power while encouraging smarter working.
- Creating a Position in the Circular Value Chain: Co-create sustainable solutions and contribute to the development of a growing recycling market, a circular value chain and renewable ingredients
Enablers (Roots):
To support these goals, we have identified four key enablers:
- One Company Approach: Strengthen our global organization through a uniform way of working, cross-divisional collaboration and knowledge sharing.
- Process Improvement: Continue the optimization of our business processes and IT to improve process integration and operational efficiency across the organization.
- Entrepreneurship: Innovate and explore new business opportunities and partnerships to strengthen our current position or accelerate growth.
- Winning Behaviors: Embed our four Winning Behaviors into our working methods, based on our core values, purpose, mission and vision
We began executing this strategy in January 2024, supported by a detailed rolling three-year Mid-Term Business Plan (MTBP), financial planning, a Balanced Scorecard, and KPIs. Our strategy will be reviewed and adjusted annually as needed.
Responsibility:
Passion:
Courage:
