Exclusive PET Circularity Lunch at PRSE 2026
An invitation‑only event to connect, share insights, and accelerate progress in PET circularity.
About this event
During PRSE 2026, we’re hosting an invitation‑only lunch for a small group from across the PET chain — with a guest speaker — to look at where packaging performance and recycling reality need to align.
Through the trials and partner work we support, we’re seeing emerging patterns across performance, design, and end‑of‑life outcomes, and we’ll share a first look at the insights and directions taking shape from this work.
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What To Expect
- Date: May 5 (Day 1 of PRSE)
- Time: 11.30 - 13.00
- Location: PRSE 2026 — Room L104
- Format: Lunch during presentations (11.30), open discussion, networking (from 13:00)
- Number of seats: 24.
This session is designed to share what we’ve learned, hear how others experience the shifts, and have a straightforward conversation about what’s happening now and what could help the PET chain align more effectively.
Who This Event Is For
This session is for anyone involved in the PET recycling chain—whether you make packaging, recycle it, design it, process it, or develop materials for it.
If PET impacts your work and you want a clearer view of where things are heading, this lunch is for you.
Why it matters
In strict protection applications—such as dairy and other light‑sensitive products—what goes into the packaging directly impacts how it behaves in recycling. Our work on ReWhite and our light‑blocking portfolio, including LightGuard 400, sits at this exact intersection, and it’s these practical learnings that form the starting point for the conversations we want to have during this lunch.
What You Will Gain
- Clarity in a confusing market:
A straightforward view of the changes influencing PET today. - Honesty about innovation realities:
What works, what doesn’t, and where additive design impacts recyclability (positively or negatively). - A chance to compare perspectives across the value chain:
Hear pain points and expectations directly from peers and experts. - Practical takeaways you can act on:
Not trend forecasts—but real material behaviour, real processing learnings, real challenges. - New connections you can rely on after PRSE:
Because PET circularity doesn’t happen on its own.
Meet our speakers
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Manuel Piva
Guest Speaker & Sales Manager EMEA at PET Solutions
With a background in Mechanical Engineering and an MSc degree from the University of Padua, he brings strong technical expertise to commercial leadership roles. Since joining PET Solutions in 2020 as a Sales Engineer, he has progressed to Sales Manager for the EMEA region, where he focuses on driving growth and delivering customer-focused solutions across international markets.
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Steve Horrocks
Business Development Manager Packaging at Holland Colours
Steve Horrocks has almost 30 years of experience in commercial and management roles for masterbatch and additives, principally in the PET packaging sector. His knowledge has been gained from dealing with all levels of the value chain from resin to brand owner relationship management across the globe. His role at Holland Colours continues to build on that experience and introduce the latest additive technologies to recyclers, converters and brand owners. His passion for plastics, notably PET, as the most sustainable packaging material supports his drive to bring such technologies to the market.
Joost Hurenkamp
Senior Project Manager NPD at Holland Colours
With a PhD in Organic Chemistry and over 15 years of expertise in polymer innovation, he combines scientific expertise with practical execution to deliver sustainable solutions. He has led multiple end-to-end NPD projects, driving innovation in PET packaging and recycling technologies that support a circular economy. Throughout his career, Joost has played a pivotal role in developing sustainable colorants and functional additives that enhance recyclability, product performance and regulatory compliance.
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Guest speaker
To be revealed soon. Stay tuned!
Agenda (Preview)
Welcome by Holland Colours
Joost Hurenkamp, Senior Product Manager NPD, Holland Colours
PET Recycling Market Shifts & Learnings on PET Stabilization
Guest Speaker #1
Steve Horrocks, Business Development Manager Packaging at Holland Colours- How additive and packaging innovations can better support recyclability
- The role of light‑blocking solutions designed with end‑of‑life in mind
Open Q&A, Lunch and Networking
