Recently, our very own Mark Kalisvaart, Global Product Market Manager Packaging, was interviewed by Chemical Today magazine. In the article "Innovating eco-friendly colorants and additives at Holland Colours,"
Mark discusses the differences between functional and aesthetic colorants and how these additives influence the recyclability of PET.
Hence, when it comes to catering to such a diverse market, it is important to have a deep understanding of target markets and an ability to proactively address customers' unmet needs.
Mark discusses how Holland Colours collaborates with its customers to co-design tailor-made solutions for each individual, working with performance and aesthetics to deliver the best possible results, while staying sustainable in all market dynamics.
Holland Colours strives to be as sustainable as possible, prioritizing the development of products with a low carbon footprint. With collaboration, Holland Colours aims to minimize downtime and enhance efficiency for customers.
Holland Colours actively supports industry-wide efforts to promote a better understanding of plastics. Misconceptions and limited awareness about these materials often lead to less sustainable choices, highlighting the need for informed decision-making.
He explains about colors and masterbatches, and how their unique tailored solutions achieve optimal performance, ensured through industry-standard test protocols and certifications. Holland Colours’ bio-based wax carrier systems provide an eco-friendly alternative to traditional polymer-based masterbatches, significantly reducing carbon footprints.
Finally, he speaks about how Holland Colours prioritizes sourcing materials from the nearest source point to mitigate supply chain risks and how Holland Colours has a strong focus on product safety, upholding the highest standards of safety and compliance.
It's a very interesting article that goes into a lot of detail, and we highly recommend it. If you're interested in finding out more about how Holland Colours strives for sustainability or how we can help you in other ways, please reach out to us.
